WHY CHOOSE Toyota on the TrailThe Top Reasons Why We’re Canada’s #1 Choice
Edmonton’s Best Toyota Experience
With our premium customer lounge, three-lane service drive through–complete with quick lube lane, and automatic car wash–we are a cut above the rest.
It’s Always 20°C on the Trail
We have a large secondary building that gives us an awful lot of showroom space in the winter. This means you can shop our entire Toyota lineup without having to go outside!
Happy Employees, Happy Customers
We care deeply about having the happiest team in the business, because happy employees make happy customers. We are confident you’ll enjoy your experience with us. We’re the best, but we have fun.
NO EXTRA FEES
What You See is What You Pay
Other dealerships charge as much as $1,000 for “documentation” and “administration” fees, but we never do. In fact, we don’t charge you for any extra fees, period (besides taxes, of course). We don’t like to play games. At Go Auto, you know what you’re paying up front, every time.
EARN $500 FOR EVERY NEW CAR REFERRAL
With your Go Card, earn $500 every time a friend you’ve referred buys a new vehicle with Go Auto. Your Go Card can also save you 10% on every one of your parts and service bills and earn you an extra 5% back in store credit.
Redeem your Go Card dollars at dozens of participating Go Auto locations to save money on parts, service, accessories, or even your next vehicle purchase.
FREE SERVICE LOANERS
Drive one of our loaner vehicles (for free) while your car is in the shop. Don’t worry about finding a friend to drive you to work. We have brand new vehicles that you can drive for as long as your car is being serviced.
30-DAY EXCHANGE PRIVILEGE
If something isn’t right with your new vehicle — and we can’t make it right — we will swap you into a comparable vehicle at no extra charge.
GO INSURANCE
Get Insured Without Leaving the Dealership
We sell auto, home, travel, and commercial insurance, and in many cases, we have agents in our dealerships who can provide quotes and write policies on the spot. Combine your policies for even greater savings, or challenge us to meet your current insurance provider.
GO AUTO FINANCE
We Can Finance You Even When the Banks Won’t
Thanks to our success over the last 10 years, we have been able to build our own in-house finance company. With Go Finance, we can get you approved without having to rely on the banks, because if they won’t approve you, we’ll do it with our own money. We will tailor a financial solution that meets your needs, and get you back on the road, fast.
CUSTOMER SERVICE
Ask Us Anything
Our 24/7 customer service team is happy to help with all of your automotive needs. We’ll answer any questions you might have about the buying process, any services you might need, how to get financing and insurance, and everything in between. Chat with us live on GoAuto.ca, send us an email, or call 780-777-7777.
Edmonton’S BEST DEALS
Compare Across 21 Brands in Seconds
Go Auto represents 21 different vehicle brands, from domestic, to import, to luxury. That’s why we’ve put together a Best Deals page to help you decide what to buy. Every month we update our Best Deals page so you know where to find the biggest sales, the lowest rates, and the cheapest prices.
Bill of Rights
Welcome to Go Auto! We are dedicated to doing whatever it takes to help with all your automotive needs. Every employee at our dealerships is empowered to find innovative ways to show our guests that we’re happy to help – all the time, every time. This is our commitment to you.
Jared Priestner, Chief Executive Officer, Go Auto
- Simple pricing process that is easy to understand and has no obligations
- A thorough explanation of your vehicle’s trade value
- Happy to Help financial staff to explain your finance and lease options
- A free, no obligation insurance quote with every vehicle purchase
- A free service loaner for qualified customers
- A real person to address all your automotive questions at the Happy to Help Desk
- Go Card points and referral programs that save you money and earn you in-store rewards
- Our personal contact information to ensure your complete satisfaction