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    • Auto Safety Research at the University of Toronto

    Auto Safety Research at the University of Toronto

    Auto Safety Research at the University of Toronto

    Each year, automotive companies work hard to make vehicles even safer for both drivers and passengers. It takes years to develop these new features, which means that people are constantly researching ways to improve and create safety technology. There are even schools that specialize in this type of research. That’s why Toyota Canada has donated a RAV4 for auto safety research at the University of Toronto. Toyota Canada takes safety seriously so they are helping the research team at the University of Toronto.

    One of the industrial engineering professors at the University of Toronto, Birsen Donmez, is in the middle of a three-year study of safety features with special attention to on-dash warning lights and auditory alarms. These features alert drivers to make sure their attention is on the road ahead. The donated Toyota RAV4 will be a vital part of this research. Prof. Donmez is researching just how drivers are responding and reacting to these warning signs. She is looking to see what alerts are more effective at motivating people to drive safely.

    This research is made possible through support from Toyota’s Collaborative Safety Research Center (CSRC). This organization was created in 2011 and Toyota has already donated $50 million to fund the CSRC. The organization has already supported 26 different research projects across North America. These projects are working to develop new and innovative safety technologies.

    Toyota is invested in the safety of its drivers and they offer the best safety features available with their various models. Toyota even has the exclusive Toyota Star Safety System that comes standard on all vehicles. Learn more about the impressive safety features available with Toyota vehicles at Toyota on the Trail in Edmonton AB. Schedule a test drive today and see this outstanding features first hand.