In comparison to other automotive companies, Scion is still in its youth. Even though it is a young company, Scion celebrates its short history instead of letting it be a hindrance. One of the many ways Scion uses its youth to its advantage is by taking part in Scion Sessions. This program exists to contribute to Canadian music and community. To helps produce new and innovative projects with Canadian artists.
Through Scion Sessions, Scion plays an active role in creating audio/visual collaborations. These projects provide a meaningful and authentic music experience. Scion vehicles are known for having passion, individuality and accessibility, this branding is reflected in the legions of allied bands, producers & Djs that Scion has partnered with. Scion aims to find new artistic initiatives that encapsulate all the things Scion represents. Scion makes music into an experience, not just a passive means of entertainment.
One of the many ways Scion helps bring attention to new artists, is by posting exclusive videos from the bands and artists. The newest video (below) highlights Harrison, a future funk producer from Toronto. They helped created a video for the song, “You’re the Light”, the lead single off of Harrison’s debut EP “Colors”. Harrison is only 19 years old and is exactly the type or artist Scion brings attention to. The video even features Scion vehicles to show how the vehicle merges with the message of the music. It is both visually and audibly entertaining.
Scion Session fans can even sign up for Sessions Plus, which will give VIP event access, limited edition vinyl, exclusive content and more. You can sign up online now and get information and news directly from Scion Sessions. If you are interested in supporting a brand that supports the music you love, consider buying a new Scion from Scion and Toyota on the Trail in Edmonton AB. Schedule a test drive today to see how Scion can change your driving experience.