What does the Toyota Symbol mean?
History is important and interesting to learn about. It shows us where things and ideas originated. Everything you see has a history of where it came from, even the people you interact with everyday. Even Toyota has a history. Since it is the 50th Anniversary of Toyota coming to Canada, we thought we would take a look at the history Toyota has a brand and by the end of this, you will be able to answer the question What does the Toyota symbol mean?
Toyota actually started out as ‘Toyoda’, which is the family name of the founder and was changed in 1936 after the company held a public logo design contest. People seemed to like the new name better because voiceless consonants sound more appealing than voiced consonants. Toyota went through a few different emblems before settling on the current ovals image that is now used.
The current Toyota Symbol was introduced in October 1989, almost exactly 25 years ago. and was made to celebrate the 50th anniversary of Toyota being a company. They wanted to develop a logo that reflected their growing global presence. They wanted something that would announce the arrival of Toyota and a logo with a strong visual impact that stands out among its competition. They came up with the three oval logo we know today.
The two perpendicular ovals inside the larger oval represent the heart of the customer and the company and how they benefit each other. The overlapping of the two perpendicular ovals inside the outer oval symbolize “T” for Toyota. Lastly, the big outer oval symbolizes the world embracing Toyota. The space in the background is a symbol of the infinite values that Toyota conveys to its customers.
The Toyota symbol is so much more than just a bunch of ovals, it is a true representation of a company that cares about its customers. Here at Toyota on the Trail we live up to the name and emblem with our customer service. Come visit us today! We have many vehicles to choose from including the 2015 Toyota Highlander and 2015 Toyota Corolla. Drive away proudly with a car that bares the Toyota symbol.